Sex Tape (2014) written by Kate Angelo, Jason Segel and Nicholas Stoller. Directed by Jake Kasdan.
Starring: Cameron Diaz, Jason Segel, Rob Corddry, Ellie Kemper and Rob Lowe.
Synopsis: Annie (Cameron Diaz) and Jay (Jason Segel) are a married couple with children that have lost their once adventurous sex life. Annie is a blogger on the verge of hitting it big, and Jay is in the music industry. One night whilst the children are with the babysitter, they spontaneously decide to make a sex tape on Jay’s iPad. After the encounter, Annie tells Jay to delete it. However, things go terribly wrong when it syncs up to a number of other devices Jay and Annie gave to people. It becomes a race against time to retrieve the iPads before the sex tape is seen.
This is a very current topic due to the ongoing issues with celebrity pictures/videos being leaked online. Due to recent celebrities such as Jennifer Lawrence and Kirsten Dunst garnering world-wide attention as a result of their leaked pictures, the buzz is stronger than ever. The irony is also the fact that Apple are at the centre of this controversy despite the fact this movie is packed with Apple product placement in an attempt at advertising the brand. But on to the movie…
This is an interesting concept, and a concept that has a lot of comedic potential. This is reinforced by the fact Segel and Stoller are amongst the writing credits. With the previous successful collaborations of Forgetting Sarah Marshall (2008) and Get Him to the Greek (2010), I was excited.
Having said that this movie was okay, but is certainly nowhere near their previous work. There are some funny gags, however, I felt it was lacking. Many of the events in the story are clearly farcical, but at times they stretch beyond these realms and seem far too unrealistic even within the rules of this genre.
The product placement in this movie is annoying and very in your face; to the extent where the popular Apple voice recognition feature Siri is incorporated into a gag. From memory, I spotted the use of iPhones, Apple Mac computers and MacBooks… Oh and multiple iPads. It really did divert my attention from the story at times.
Segel and Diaz do work well together, and were believable as a couple. Rob Lowe, however, stole the show as Annie’s boss Hank, and seemed to provide the most laughs throughout the movie. One of the best sequences is when Annie and Jay enter his home in a bid to retrieve one of the iPads, and the lengths they go to under the nose of Lowe’s character.
This is a movie that will probably do well at the box office. It has some laughs, an interesting concept as well as star power. However, it is not one of the better romcoms I have seen in recent years. I’d recommend this as a date movie, but it will not change your life. Look out for the Jack Black cameo, and Segel getting his kit off yet again.
By Robert Spence